Thank you for your patience as we put together a new store to allow
purchases of Iron Butt items on-line.
As you can imagine, the complications
of allowing aspiring members to purchase items such as Ron Ayres'
excellent account of the 1995 Iron Butt Rally in Against the Wind
while not permitting those that have not yet earned their
Iron Butt certification to purchase Iron Butt branded merchandise
that is meant for those that have completed demanding rides has
been a huge undertaking.
Over the last two years I have looked at hundreds of different
membership and e-store computer systems. Most were great for
what they were intended for, selling items to as wide a range
of people as possible. The exact opposite of the goals of the
IBA, where the only way to get an Iron Butt hat, shirt or other
IBA premium is to have successfully ridden big miles and be willing
to submit your documentation to a review by your peers. It became
clear to me after endlessly explaining our "backward" way of thinking
(forget making money by making items available to limited people)
was not going to be handled by an off-the-shelf product. With
the IBA's unique needs, the only way to do this right is with a
During the 2001 Iron Butt Rally, 2001 IBR reporter Warren Harhay and
I were driving around the United States in his little Volkswagen Jetta
shoulder to shoulder for a week and thousands of miles. During that drive,
Warren got to listen to my vision and agreed to put the power of
his design capability behind us to deliver the best possible solution
within a reasonable budget (read that last line as "next to nothing!").
Like Dale Wilson, who devotes endless hours to the IBA, Warren's crew
has been working to improve the way we deliver services. By off-loading
time consuming manual tasks to computers, Warren is helping us to be
able to improve our services to our members on an extremely limited
There will be many changes to the store in the coming months. For
example, right now we have each size and type of shirt as a separate item.
Obviously, we are going to change that, but to expedite getting the
system in place so we could begin the process of getting members
to be able to order on-line, I asked Warren to get the basic's right,
get the membership purchase restrictions in place and work out the rest
as time permits.
I want to thank you in advance for your patience as we work out the
thousands of details needed to make this happen.
Iron Butt Association